2010-02-17_211909 smallLOCAL SEARCH MARKETING

 

Top 10 Reasons to use Local Search to Build your Business

1.
Hundreds or Thousands of Internet search engine users are looking for your type of business in your local area every month. If you don’t have a website that scores highly in the local search results, you have 0% chance of being seen by them.

2. A website that scores highly in the search engines gives you a competitive edge. It helps you gain more business, more sales, more profits.

3. A growing number of consumers don’t use Yellow Pages, they use Google or Yahoo. That number will continue to grow.

4. A well built marketing website builds your business credibility. Many consumers use on-line information to make decisions about off-line purchases. 

5. An Internet marketing website helps you get more value from print and other advertising. If you run a print ad without including a website address, you greatly diminish the value of that ad. By having a web address in your ad, you give customers easy access to the next level of information. Information that they need to choose you!

6. Search engine marketing websites level the playing field. You do not have to be the biggest company to get top search engine position. You just have to have the best built website.

7. 30-35% of all Internet searches are ‘local’ meaning that they contain a product or service and a geographical term, i.e. ‘baltimore salon’, ‘new jersey contractor’, ‘washington d.c. italian restaurant’.

8. Internet marketing is fundamentally different then print ads or other marketing. With a print ad, you provide your advertising message to a very wide audience, hoping that some small percentage of those viewers will need what you provide. Internet marketing targets just those consumers who are looking for your type of business or services.

9. It costs very little to let people know that you have a website, just add your new address to business cards, forms, proposals, pamphlets, menus and other marketing materials you typically use.

10. A website gives consumers 24/7/365 access to the information they want. No busy signals, no days off, no sick days.

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